Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs

If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.brbrMore than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.brbrWhether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:brulliHow to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising./liliRun your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center./liliFind bargain inventory; target niche markets for big profits./liliGet tax deductions and write-offs for business use of your home./liliUse Amazon as a stand-alone business or a lead generator for an existing busines./liliPay lower sales commissions on Amazon./liliSell your inventions, crafts or intellectual property on Amazon./liliGuard against scammers and rip-off artists./liliAutomate your business with easy-to-use tools/li/ulFROM THE TABLE OF CONTENTS:brbrbGET STARTED ON AMAZON/bbrSEE THE FOUR DEGREES OF AMAZONbrLIST AN ITEM ON MARKETPLACEbrDESCRIBE YOUR ITEM'S CONDITIONbrRATE YOUR ITEMS' CONDITIONbrSET YOUR PRICEbrSET SHIPPING LOCATIONS, OTHER OPTIONSbrSET QUANTITY AND SKUbrTAKE AMAZON PAYMENTSbrPAY FEES AND COMMISSIONSbrIDENTIFY YOUR PRODUCTSbrbrbMANAGE INVENTORY/bbrSEARCH AND SORT YOUR LISTINGS brREPRICE YOUR LISTINGSbrQA: HOW OFTEN SHOULD I REPRICE?brEDIT YOUR LISTINGSbrRELIST YOUR ITEMSbrMANAGE INVENTORY THE SMART WAYbrRECONCILE YOUR INVENTORYbrUPLOAD INVENTORY FILES TO AMAZONbrUSE SKUSbrSECURE YOUR AMAZON ACCOUNTbrBEST PRACTICESbrVIEW AND SEARCH YOUR ORDERSbrCREATE A PRODUCT DETAIL PAGEbrAMAZON VELOCITY LIMITSbrBEST PRACTICESbrCONTACT AMAZON.COMbrGET HELP FROM OTHER SELLERSbrbrbSTAY ON THE LAW'S RIGHT SIDE/bbrYOUR BUSINESS'S LEGAL STRUCTUREbrLOCAL ORDINANCESbrbrbSTAY ON AMAZON'S GOOD SIDE/bbrPROHIBITED ITEMSbrLISTING RULESbrPRODUCT DETAIL PAGE OFFENSESbrCONTENT PROHIBITED ON DETAIL PAGESbrSOFTWARE SALESbrAMAZON PARTICIPATION AGREEMENTbrCONDITION GUIDELINESbrbrbKICK IT UP A NOTCH/bbrAUTOMATIONbrGET EFFICIENT WITH FULFILLMENT SOFTWAREbrDO-IT-YOURSELF BULK LISTINGbrWORKING WITH SPREADSHEETSbrREFINE YOUR TEMPLATEbrA WORD ABOUT SKUSbrA WORD ABOUT ISBNSbrbrbSOURCE USED ITEMS FOR RESALE/bbrLIVE AUCTIONSbrGET MERCHANDISE ON CONSIGNMENTbrbrbEXPLORE SELLER CENTRAL/bbrUSE SELLER CENTRALbrCUSTOMER COMMUNICATION GUIDELINESbrINDIRECT COMMUNICATIONbrSELLER DESKTOPbrUPLOAD PRODUCTS TO AMAZONbrAMAZON PRODUCT INFORMATIONbrbrbHANDLE YOUR FULFILLMENT/bbrOTHER SHIPPING RESOURCESbrCHOOSE A SHIPPING COMPANYbrSHIPPING MATERIALSbrSHIPPING TIMEFRAMESbrBEST PRACTICESbrQA: IS DELIVERY CONFIRMATION WORTH IT?brbrbOUTSOURCE YOUR FULFILLMENT/bbrGET A LEG UP ON COMPETITIONbrTYPICAL COSTS OF FULFILLMENT BY AMAZONbrUSE FBA 'BASIC FULFILLMENT'brCOMPETING WITH FBAbrDRAWBACKS OF FULFILLMENT BY AMAZONbrLOST OR DAMAGED FBA ITEMSbrFULFILLMENT BY AMAZON FACTSbrBEST PRACTICESbrSMART FBA SHIPPINGbrAMAZON EASYSELLbrUSE AMAZON AS A DROP-SHIPPERbrIMPORTS AND EXPORTSbrEXPORT ITEMSbrPREPARE ITEMS FOR SHIPMENTbrbrbCOMPETE WITH FEEDBACK/bbrFEEDBACK GROUND RULESbrKEEP A HIGH FEEDBACK AVERAGEbrSELLER PERFORMANCE TARGETSbrFEEDBACK REMOVALbrRESPOND TO NEGATIVE FEEDBACKbrQA: SHOULD I REFUND MY IRATE CUSTOMER?brSEE YOUR FEEDBACK SUMMARYbrRETURNS AND RESTOCKING FEESbrQA: DO CANCELED ORDERS HURT SELLERS?brCHARGEBACKS AND A-TO-Z CLAIMSbrQA: SHOULD I ASK BUYERS FOR FEEDBACK?brbrbEXPLORE THE SOCIAL JUNGLE/bbrGET CRAZY WITH LISTSbrSO YOU'D LIKE TO . . . GUIDESbrWRITE PRODUCT REVIEWSbrGET CREDIBLE WITH PEERSbrAMAZON TAGSbrTAG-BASED MARKETINGbrMAKE FRIENDS AT THE RIVERbrADVANCED AMAZON TOOLSbrBUY X, GET YbrbrbPAY-PER-CLICK ADVERTISING/bbrGOOGLE ADWORDSbrCLICKRIVER/AMAZON PRODUCT ADSbrAMAZON PRODUCT ADSbrbrbYOUR OWN WEB SITE/bbrWEBSTORE FEATURESbrMANAGE YOUR WEBSTOREbrOTHER E-COMMERCE HOSTSbrAMAZON ASTORESbrbrbAMAZON ADVANTAGE/bbrADVANTAGE VS. FULFILLMENT BY AMAZONbrMANAGE THE DETAILSbrADVANTAGE PROFESSIONAL